360º Photography has really come into it's own in 2016 where major brands like Facebook 360 announce "publishers can showcase their most compelling stories in a new and immersive way." Apple, Samsung and Google have paved the way for their users to produce their own 360º content from their devices and take advantage of the internal gyroscope which allows you to view content as you move your phone side to side and up and down. Virtual Reality is now readily available by inserting your device into a Google Cardboard VR Headset for example. It's a really exciting time and opens up a myriad of possibilities for businesses to consider when marketing their services, products and events...
High end, professional 360º content should really only be captured with a digital SLR camera still, however, developments in the market place are bridging that gap but we're not quite there yet.
The Twitterings Holiday Let
The 'Twitterings' is an idyllic, beach front holiday let on the South Coast in West Wittering, West Sussex. The property owners required a solution to showcase their property to prospective clients to reflect it's size, location, beauty and simplicity.
Covers Home Ideas
Covers Home Ideas in Chichester required a format in which to showcase their kitchen installations. As part of the project and to accompany the still imagery, a 360º view was created.
Google Street View | Business
Google Street View for Businesses provide the Following Features and Advantages:
360 degree Interactive Virtual Tour that appears on your Google+ Local Page, Google Search, and on Google Maps.
The Virtual Tour is fully Embeddable and you may place it on any page of your own website.
Your Google+ Local Page will be enhanced with new graphics that encourage customers to “see inside”.
Differentiates your listing in Google Search and Google Maps and makes your business stand out among competitors.
Increases the probability of click-through from Google Search results to your Google+ Local Page and Business Website.
In addition, professional (Point of Interest) photographs may be commissioned and added to your Google+ Local Page. The images will also be visible in Google Search results and on Google Maps.
Your Point of Interest Photos will be made available for you to download in full resolution.
Go to Street View | Trusted for more detail and information.
Generated by www.oxera.com an independent market research firm
- When searching for businesses, consumers use mapping products 44% of the time.
- On average, 41% of these place searches result in an on-site visit.
- Listings with photos and a virtual tour are twice as likely to generate interest.